Rede Cidadã is part of a new generation of Brazilian NGOs that have scrapped traditional approaches to nonprofits in favor of creating original and efficient ways to change lives. Founded in 2002 in Belo Horizonte, in the state of Minas Gerais, Rede Cidadã has perhaps unknowingly created a model that could be replicated around the world. Contrary to many classic NGO models that were developed in disadvantaged rural settings, away from the political bustle of the city, Rede Cidadã designed its model – a truly social network – for the complex and multicultural urban areas of Brazil that it was founded in. Meaning “Citizens’ Network,” Rede Cidadã seeks to imbue work and the labor market with the values of citizenship and autonomy. While Rede Cidadã works primarily on generating employment for low-income people, they do not just create “jobs” or “employees.” Instead, they fuse technical, professional, social, and personal development into a single program. For this NGO, work must allow people to be true citizens, to be protagonists of their own life stories. The Rede Cidadã network gives these citizens the tools and the liberty to change their lives, develop as human beings, and adapt their dreams to the constraints of the labor market. The network encourages people at all levels of society to plug in to social change through work. Rede Cidadã has helped over 55,000 people find meaningful employment, one citizen at a time.