Movember is probably one of the most successful nonprofits in the rankings regarding focus, dedication, and engagement. Movember blends two ideas: members create the movement where many can belong, members are the ones creating thousands of opportunities to meet others. Both terms are combined to deliver the trust and spin in November when members get their moustache on. Where you find fun and trust, you get awareness and support. Movember has been so good at handling this combination, at developing its unique mix of marketing and communications – it has nothing to envy to any corporation able to claim such a big brand – that people tend to forget how serious Movember is about investing in scientific researching and societal changes. In that sense, Movember is somehow “trop modeste.” Science and society have in common that they need time to record changes and what strikes us about Movember is that it is up to the timing challenge. Steady and human, joyful and pragmatic, Movember is a poster boy in the nonprofit world. Are you ready to grow a Mo, to save a Bro?