The story of Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. Following, the Werneck brothers were officially stung by the social sphere. From that point on there was no more turning back. They were so excited about the capacity of articulating social actions that transformed lives that they began a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family connections, and because of the lack of financial support was about to close its doors. The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.
After successful missions, the Werneck brothers decided to create, in 1998 along with 48 other friends, the Instituto da Criança (IC). The name of the IC was given after those two initial cases involving many children.
Over time, the IC continued its role of articulating different social actors, and realized that in order to impact children’s lives, they had to involve their families, and began the Espaço Cidadão Project, providing content about citizenship, rights and responsabilites for these families. As time went by, the IC saw how many social entrepreneurs were rising, and realized that – as they had done before – there was no need to focus only on new projects, but to give light to those social projects and entrepreneurs’ ongoing initiatives. From children, to families to social entrepreneurs the IC grew to become a reference in social initiatives in Rio de Janeiro. After 20 years diving into social projects and articulating a diverse range of entrepreneurs, the IC published its 20 years’ commemorative book, telling its story. During the process of developing the book, the IC´s mission became more clear than ever as it was realized that its true purpose was (and is) to articulate social initiatives and inspire solidarity to transform lives.
In 2019 IC has completed 25 years of existence, with over 100 projects and initiatives and thousands of people directly impacted, and this is just the beginning of what is to come!
INSTITUTO DA CRIANÇA (IC):
Instituto da Criança (IC) is a non-profit social organization with no political or religious affiliation based in Rio de Janeiro, Brazil. The Institution is a solution to promote human development. Through private social investment and project management, the organization inspires the practice of solidarity.
The organization operates in Rio de Janeiro, São Paulo, Curitiba/PR and Bahia.
IC’s purpose is to inspire solidarity to transform lives.
IC’s mission is to be a social solutions manager by designing, sponsoring, implementing and managing projects in Brazil while nurturing and inspiring solidarity in society.
The institution functions as a bridge between individuals and legal entities that have the conditions and willingness to invest in the social sphere, but do not know how to make this investment reach those who really need it. By connecting these two groups, IC implement social projects and works as an active consultant, advising people and companies to channel financial, human, material and technical resources. The objective is to stimulate social development and inclusion, transforming and improving people´s lives.
MAIN LINES OF WORK
The IC currently focuses on four main lines of work: social projects (developed and sponsored by IC), corporate advising in social responsibility, social management intelligence and campaigns.
IC designs educational and community development projects. Throughout the process of planning, implementing, evaluating and managing social projects that seek to promote people we reinforce our commitment to build a better future.
IC selects social initiatives aimed at the care of children, adolescents and adults in situations of social vulnerability in the states of Rio de Janeiro and São Paulo.
CORPORATE SOCIAL RESPONSIBILITY:
For the IC, social responsibility is an awareness that individuals and entities have the duty to contribute and act in the best interests of their environments and society as a whole. With this concept as a core part of the institution, IC created an entire area called Corporate Social Responsibility (CSR). Main products include: development of social and environmental projects, community assessments, strategies for social investment, creation of an area of social responsibility, volunteer programs and engagement. Currently, 57 companies have been advised with 53 thousand people directly impacted.
SOCIAL MANAGEMENT INTELLIGENCE:
The IC supports and promotes social entrepreneurs and institutions in Brazil. Currently IC has a network of over 600 mapped social institutions in Rio de Janeiro, São Paulo and Curitiba. In order to stimulate the growth of these institutions IC has developed a unique multidisciplinary integrated program to address the main challenges they face: efficient management and tangible social impacts. The program is called “GIS” – Gestão de Inteligência Social | Social Management Intelligence – with the main objective of improving the management and governance skills of social institutions by providing the necessary tools, support, assessments and guidelines they need in order to achieve their goals.
IC focuses on two types of campaigns: seasonal campaigns and institutional campaigns.
IC organizes every year seasonal campaigns such as – Children’s day, Christmas and Easter - aiming to raise material to donate for the network of its mapped social institutions. Yearly, the IC collects thousands of items yearly for donation.
The Institutional Relations area of IC works on articulating partnerships with restaurants, hotels and companies that, as they become a partner, a small part of their financial income (through bills) goes to IC.
VISION: To be reference in reducing social inequality.
VALUES: Believe in the improbable , in the power of gratitude, in the union between people and act with transparency.
Members (quota campaign):
Companies that participate on IC’s campaigns (micro donation):
More than 600 social institutions registered in our network such as:
Change of Institution´s adress to Rua Faro, 80, Jardim Botânico, Rio de Janeiro.
BAKER TILLY BRASIL RJ AUDITORES INDEPENDENTES
TEL: +55 (21) 3549-5399