GENERATIONS FOR PEACE is ranked 26 in TOP 200 World by NGO Advisor

NGO Advisor’s Opinion & Ratings

There are few iconic NGOs that truly capture the success of the nonprofit sphere. Despite its young age, Generations For Peace just may be one of them. At first glance, its grassroots peace-building mission seems nearly impossible. Asking youths rather than governments to bring about peace may sound a bit naïve. But when you face GFP’s army of young, articulate, peace-pushing volunteers, then you understand that something big is going on here. There seems to be no limit to the organization’s ambition and discipline. What began as a peace-through-sport initiative of the Jordan Olympic Committee has now trained nearly 9,000 peace-building volunteers in fifty countries, with such tools as Arts, Advocacy, Empowerment, and Dialogue for Peace augmenting the original Sport For Peace approach, delivering sustainable impact.

In conflict zones, communities often reject other communities, particularly those perceived as different. This is where Generations For Peace makes a difference: the organization mentors young people to bring about powerful and desperately needed social change by building mutual respect, tolerance, and trust through dialogue. Further, GFP recognizes the importance of reflecting deeply on its own work and the many projects it conducts. The organization is constantly innovating, experimenting, evaluating, and then scaling up the projects that work. For instance, the organization is currently growing its programs in response to the Syrian Refugee Crisis by 263%.

Generations For Peace brings its multi-pronged model to bear on all key scoring criteria. In 2015, GFP climbed up the ladder from rank #94 to #32, at a time when many other organizations saw their rank drop or stagnate. To deliver impact as well as innovation at the grassroots level requires dedication to developing a new culture around peace, not to mention a great sense of motivation. Perhaps some of GFP’s drive comes from its CEO, Mark Clark, who has brought passion and discipline to the organization over the last five years.

Generations For Peace is on its way to another great ranking in 2016.

6 / 10 Hiring Rating
8 / 10 Sustainability
6 / 10 Diversity on Funding Streams
8 / 10 Innovation Ratio
8 / 10 Transparency & Accountability
7 / 10 Independence from Governments
9 / 10 Independence from Corporations
7 / 10 Impact Measurement
8 / 10 Audit Results
5 / 10 Independence from One Funder

General

Logo
GFP Logo
Organization Name
GENERATIONS FOR PEACE
Brand
GFP
Tagline
Pass it on!
English-Language Website URL
Other-Language Website URLs

http://www.generationsforpeace.org/ar/

Type of organization
nonprofit,
Year Founded
2007
Lead Photo For Profile
HQ Location: City, Country
Amman, Jordan
HQ Physical address
Al Hussein Youth and Sport City
Amman 11196
Jordan
HQ Mailing Address
Al Hussein Youth and Sport City, P.O. Box 963772, Amman 11196, Jordan
Name of Official Representative for Profile
Lindsay McClain Opiyo, Development and Partnerships Director and GFP US Representative, lopiyo@gfp.ngo, +12403831810
Primary Contact and General Inquiries
Lindsay McClain Opiyo, Development and Partnerships Director and GFP US Representative, lopiyo@gfp.ngo, +12403831810
Is Your Organisation Membership-based ?
No
History
Our journey, from passion to impact! Since 2007, when Generations For Peace (GFP) was founded as a peace-through-sport initiative of the Jordan Olympic Committee, our journey has been a quest to turn passion into impact. Our focus has always been on supporting people to implement grassroots peacebuilding activities in their own communities to address burning issues of hatred, intolerance, exclusion, inequality and violence, which they are passionate about changing. Our quest to ensure their passion and effort secures ever-greater impact has driven the continuous evolution of our approach and our organisation over the last 13 years.

From our initial focus on sport as a vehicle for youth engagement and behaviour change, as we grew, we learnt from failures and successes in diverse conflict contexts, and evaluated, adapted and refined our approach to include five tools: sport, arts, advocacy, dialogue and empowerment. This flexible toolkit has allowed us to tailor activities to local situations and target groups, and our programmes often now use a combination of these tools.

So far, we have trained over 19,432 volunteers, whose peacebuilding programmes have reached more than 1,411,125 children, youth and adults in 51 countries across the Middle East and North Africa, Sub-Saharan Africa, Asia, Europe, and North America. Along this incredible journey, through all the changes and adaptations, key elements have remained constant. All our programmes promote four values: youth leadership, community empowerment, active tolerance and responsible citizenship. And in all our work we keep a focus on four drivers of change: innovation, quality, impact and sustainability. This focus is reflected in our consistent ranking for the last five years within the Top 35 and most recently ranked as the “#26 NGO in the World” by NGO Advisor, based on their assessment of NGOs’ innovation, impact, governance and sustainability. Such external validation is testament to the incredible achievements of our volunteers, and shows we are on a good path. But amidst the recent upsurge of hate speech, prejudice and violent extremism, we feel the urgency of our mission and growing demand for our support to turn passion to impact. The quest goes on! 

For Generations For Peace, 2020 was a year of proving our resilience through innovation and good governance: staying true to our values and focused on impact, whilst adapting to the changing needs and challenging constraints generated by the COVID19 pandemic:

Digitisation, Innovation and Adaptation amidst COVID19:

  • Administered rapid assessments to GFP volunteers globally, to identify emergent needs and priorities in the wake of the COVID19 global pandemic and inform adaptations to GFP programming.
  • Completed digitisation of GFP curriculum and trainings for online delivery, providing GFP the ability to continue knowledge transfer, capacity-development and mentoring online through COVID19 lockdowns, and providing an important new capability for GFP to use hybrid online and on-site learning experiences.
  • Digitisation of our people-to-people peacebuilding activities: developing effective online interactions and expanding the art of the possible – even developing sport-based games suitable for online engagement.
  • Completed 23 GFP programmes engaging 223,544 target group participants in a series of activities totaling more than 36 hours of high-quality contact time for each participant.
  • Organized an entirely virtual 2020 Advanced Training to 75 GFP Volunteers from 13 countries, almost double the number of participants from previous years. Participants were divided into three new specialized tracks – Monitoring, Evaluation and Learning; Fundraising and Outreach; and Communications – and we will continue to provide them with specialized mentoring and training opportunities into 2021, and they will lead in functions related to these tracks within their Implementation Teams in their home countries.
  • Convened the 2nd annual Amman Peace Talks virtually on the theme ““Peacebuilding amidst Pandemic”: Addressing the violence of exclusion amidst COVID-19”, with 8 speakers from 7 countries presenting their personal experiences of peacebuilding amidst COVID19.

Significant innovation in programme activities, including:

  • Use of Sport-based activities for Prevention of Violent Extremism
  • Code For Jordan programme: female and male Jordanian and Syrian Refugee youth with Municipality officials on software coding projects to enhance public service delivery
  • Establishing youth-led dialogue spaces online and on-site for youth to engage with Community Policing officials and community stakeholders, to strengthen community resilience and human security.
  • Developed new curriculum content on Mental Health and Psychosocial Support (MHPSS)
  • Developed and rolled-out a new GFP programme Quality Assurance process

Made major innovations and advances in our social behaviour change communications (SBCC) work (in both non-fiction and fiction communications):

  • Produced an award-winning fictional TV series Endline, which aired on a prime TV spot nationally in Jordan and received recognition from two international film festivals
  • Collaboration with UN Women on a social media advocacy campaign to address attitudes about gender norms.
  • Developed a new Media For Peace strengthening conflict sensitivity, gender sensitivity and peacebuilding knowledge of media journalists and editors and social media influencers

Diversified funding sources and strengthened financial sustainability amidst COVID19 challenges:

  • New donor collaborations secured during 2020 with:
  • European Union
  • Irish Ministry of Foreign Affairs
  • Laureus Sport For Good Foundation
  • Olympic Refuge Foundation
  • RDPP (a coalition of European governmental donors)
  • UNDP
  • UNFPA
  • UNICEF
  • UN Women
  • US Department of State
  • USAID
  • Launched an organization-wide effort to develop new fundraising and outreach collateral (proposals, concept notes, videos, one-pagers, webpages, etc.) that will move us from reactive to proactive engagement with donors and partners
  • Revamped our pre- and post-award grant processes to enable better inter-departmental coordination, and improve the quality of grant reporting.

New innovative collaboration with the private sector:

  • Kicked off a new partnership with ProgressSoft Corporation, a global innovative real-time payment solutions provider, for a coding programme in which Syrian refugee and Jordan youth work together to use technology to find creative solutions that improve public service delivery at the national and local level.

Extended our reputation as a thought-leader and technical expert in the peacebuilding sector:

  • Selected by USAID for the competitive USAID Monitoring, Evaluation and Learning Accelerator and pre-qualified to bid on service contracts as a strategic new revenue stream
  • Hosted the “Peace in Our Cities” global meeting at GFP HQ in Amman, with representatives from 15 cities across the globe, dedicated to halving urban violence by 2030.
  • Hosted the Japanese International Cooperation Agency (JICA) Forum on Sport for Peace and Development at GFP HQ in Amman, with representatives from Jordan, Palestine and Japan.
  • Presented two separate sessions at Alliance for Peacebuilding “PeaceCon2020”, Geneva Peace Week, the Global Peace Foundation Forum in Belfast, Jordan Conference on Countering Violent Extremism, UNODC’s Sport For Prevention of Violent Extremism Conference, the United Through Sports Global Youth Festival, the Olympic Refuge Foundation Community of Practice, the Laureus Sport For Good Foundation’s Community of Practice, the Middle East Broadcasting Corporation’s Annual Awards, the Symi Symposium, COVID19 Scenarios planning of Medicine Sans Frontiers (MSF), the Positive Deviance 30th Anniversary Global Conference, and “Thrive Working Remote” sessions of The Change Leaders.
  • GFP Institute selected to lead research in Jordan on Prevention of Violent Extremism as part of a multi-country multi-year research study funded by European Union.
  • Elected by youth to serve as the co-Secretariat of the Jordan 2250 Coalition together with UNFPA. In 2020 this group WHAT.
  • GFP’s CEO elected to serve a second term on Steering Group of the PlusPeace Global Peacebuilding Coalition.
  • GFP’s Institutional Learning Director awarded Desmond Tutu Reconciliation Fellowship Award 2020, and a PhD Candidacy at the UN-mandated University of Peace.
  • GFP’s USA Representative and Director of Partnerships and Development awarded a Gratitude Foundation Fellowship

Deepening our USA engagement:

  • Concluded our first-ever GFP pilot programme in the USA, focused on strengthening youth resilience to violence on the South Side of Chicago, which demonstrated significant measurable impacts and demand for programme expansion.
  • Invited to facilitate sessions on Sport for Peace and Development at the annual Los Angeles Youth Summit in January 2020
  • Facilitated introduction of the world’s first-ever domestic Youth, Peace and Security (YPS) Act into the US Congress in collaboration with our partners in the US YPS Coalition
  • Entered into a new partnership with the prestigious Washington Center, and recruited fundraising, outreach and advocacy to support GFP activities in the USA.
  • Kickstarted recruitment of Board Members for a new and independent GFP USA Board of Directors, who will guide our strategy in the US and fundraising efforts in the United States.

Governance through challenging financial scenarios:

  • Conducted COVID19-related financial scenarios planning in March and passed an emergency amended budget in May, reflecting a predicted loss of 51% of GFP’s unrestricted funding and overall drop by 35% of our annual budget. Introduced early and prudent cost-cutting measures and capitalized on cost-effective digital online programming approaches, and new revenue streams from renting out office space and leveraging out knowledge assets to offer services. Secured unanimous consent from all staff to adopt temporary salary cuts on an equitable sliding scale basis, from May-December. In January 2021, we reinstated staff salaries to pre-COVID19 levels.

Environment and Climate Emergency

  • GFP achieved our first-ever “net-zero” carbon footprint, completing a certified process to calculate our carbon emissions, review and reduce our carbon footprint, and offset remaining carbon emissions to net zero.
  • Developing new GFP curriculum content on Environmental Peacebuilding
  • Supporting youth-led community initiatives, such as campaigning against single-use plastic and supporting plastic bag exchange for reusable fabric shopping bags.

2020 would again have been GFP’s best-ever financial year, but COVID19 impacted funding, reducing unrestricted funding by 51% and overall annual budget by 36%, mostly due to programme timelines being extended and activities transitioning to lower-cost online modes of delivery. At the same time GFP secured a number of significant new grants through 2020, and also pivoted to leverage all assets of the organisation to develop new revenue streams including converting storage space to rent out as a fully-furnished office, offering consultancy and training services, and offering monitoring & evaluation services (with GFP being selected by USAID to build M&E capacity of other NGOs and CSOs).

For more on the history and approach of GFP, please visit our website. We are inspired by what we do. If you are too, then please join us, partner, donate, or simply share our story.

Please Briefly Describe Your Economic Model.
GFP’s economic model combines cost-effectiveness, sustainability, diversity and impact. In 13 years, GFP has gone from an annual operating budget of USD 150,000, funded primarily by one major donor, to an annual operating budget of over USD 8.5 million with support from a variety of governmental, non-governmental and corporate partnerships. In order to keep our reach wide and our costs low, we are guided by the following key principles:

1. Building deep “win-win” partnership relationships with governmental, non-governmental and commercial partners: https://www.generationsforpeace.org/en/how-we-work/partners-and-donors/
2. Generating revenue through renting GFP headquarter facilities: We generate revenue from provision of event management services and hiring of our Auditorium and Conference Centre venues at our headquarters in Amman: http://www.generationsforpeace.org/en/pass-it-on/facilities/. All revenue from our event management services is directed towards programme costs, ensuring that we are maximising the benefits to our volunteers and beneficiary communities.
3. Corporate sponsorships of programmes and events
4. Programme-specific crowdfunding
5. Cost-sharing with local partner organisations
6. Cost-effective cascading model of volunteer capacity-building
7. Low-cost sustainable behaviour-change activities
8. Low administrative overhead
9. Measurable results and impact for solid evidence-based reporting to donors and partners
10. Effective visibility plans to give positive media and visibility exposure to donors and partners
11. Ongoing development of proposals for funding and strategic partnerships
12. Legal registration of GFP volunteers in their countries to expand eligibility for donor grants and new partnerships
Other Facebook Accounts
https://www.facebook.com/GenerationsForPeaceJordan/

Activity

Mission
We believe  more peaceful world is possible. We want to make it happen, now and for future generations.

We believe  in active tolerance and that embracing diversity strengthens us. We are concerned about a growing culture of division, prejudice and hate. We see people struggling to relate to each another and failing to respond to conflict and disputes without resorting to violence.

We believe  in the enormous potential of young people to lead change. We are passionate about empowering them to transform conflict and reduce violence in their own communities.

We believe  in measuring everything we do, so we can learn, adapt, increase impact, and ensure sustainability.

Our unique model is demonstrating real results with limited resources. We are just 13 years old, but for the last six years we have been consistently ranked within the Top 35 NGOs in the world.

We are a global community. We are  Generations For PeacePlease… Pass it on! 

Country (or countries) where active
Afghanistan, Ghana, Indonesia, Jordan, Kyrgyzstan, Lebanon, Libya, Nigeria, Palestine, Republic of North Macedonia, Rwanda, Sierra Leone, Sri Lanka, Uganda, United States, Yemen, Zimbabwe
Date of Publication of Latest Annual Report or Activity Report
07/06/2020
Latest Annual Report PDF
Contact Information for Press Inquiries
Ghada Ammar, Communications Director, gammar@gfp.ngo, +96265004600
Contact Information for Fundraising Inquiries
Lindsay McClain Opiyo, Development and Partnerships Director and GFP US Representative, lopiyo@gfp.ngo, +12403831810
Contact Information for Development and Partnership Inquiries
Lindsay McClain Opiyo, Development and Partnerships Director and GFP US Representative, lopiyo@gfp.ngo, +12403831810
Contact Information for Inquiries from Private Sector
Lindsay McClain Opiyo, Development and Partnerships Director and GFP US Representative, lopiyo@gfp.ngo, +12403831810

Human Resources

Full name
Mark Clark
Age
1974
Short Biography
Mark is passionate about transformational change that makes a real difference: behaviour change in individuals, social change in communities, and processes of change and capacity development in organisations. His role as CEO for Generations For Peace combines all three, and draws on his diverse experience with Governments, NGOs, the Olympic Movement and private sector, in humanitarian emergencies, conflict and post-conflict environments, community development, youth development, sport for peace and development, organisational development, legal practice and the military. Mark is from Scotland and joined Generations For Peace in January 2011. He has led the organisation through significant year-on-year growth in funding, staff, programming and impact. Previously, Mark lived and worked in Papua New Guinea (2006-2010), Democratic Republic of Congo (2005-2006); Iraq (2003-2005); and India (2001-2002). Formerly a corporate lawyer practicing in the UK and India, Mark is still a Solicitor certified by the Law Society of Scotland, and a Member of the Society of Writers to Her Majesty’s Signet. Mark graduated from University of Oxford’s Saïd Business School & HEC School of Management Paris (MSc), Université Lyon 1 (MA); University of Edinburgh (LLB Honours; and Post Graduate Diploma in Legal Practice); and Royal Military Academy Sandhurst. He has additional certificates in Transformative Dialogue from the Nansen Centre for Peace and Dialogue in Norway; in Community Dispute Resolution from Colorado State University in collaboration with Village Earth; in Non-Violent Communication from the Centre for Nonviolent Communication (CNVC), and in Conflict Resolution, Transformation and Peacebuilding from the International Centre for Parliamentary Studies (ICPS). Mark served as a British Army Officer for 10 years and also with the British Foreign & Commonwealth Office, and was awarded MBE by HM Queen Elizabeth II for his work in Iraq 2003-2005. Mark’s favourite escape is a long run, or a hike into the mountains with his paraglider.
Photo Portrait
Has Held Position Since
2011
Preceded by
Sarah Kabbani
Number of Employees
66
Number of Unpaid Interns
0
Number of Paid Interns
2
Number of New Hires
16
Number of Newly Created Positions
5
Average Age of Paid Staff
31
Number of Volunteers
19,432
Local Staff/Field vs Total Staff (%)
51 local/15 field (77% local/field)
Staff Turnover Rate
16.7%

Bylaws & Legal

Legal Status
Tax-exempt charitable non-profit registered in Jordan; Tax-exempt charitable non-profit 501(c)(3) registered in the U.S.; plus local NGO registrations in Bosnia and Herzegovina, Georgia, Nigeria, Somalia, South Sudan, and Sudan; Additionally, local NGO registration is currently in progress in Kyrgyzstan, Lebanon, Republic of North Macedonia, Rwanda, Sri Lanka, and Zimbabwe.
Year of Registration
2010
Are Your Bylaws Publicly Available ?
Yes
Are Your Bylaws Provided On Request ?
Yes
Provide a Request URL or Email
mclark@gfp.ngo
Date of Bylaws' Last Modification
2013
Reason(s) for Modification(s)

To increase maximum number of Board Members to allow expansion of the Board

Countries Where Legally Represented
Jordan, USA, Bosnia and Herzegovina, Georgia, Nigeria, Somalia, South Sudan, Sudan, Zimbabwe
Is Your Organization Accredited to ECOSOC (UN)?
No

Financials

Latest Yearly Income (All Countries and Entities)
USD 6,538,348
Latest Surplus/Deficit
(USD 505,347)
Previous Yearly Income
USD 4,354,149
Latest Net Assets
USD 1,258,699
Date of Publication for Next Financial Statement
2021
Latest Financial Statements
Latest Audited Fiscal Year
2019
Contact Information for Auditors

PricewaterhouseCoopers
Jabal Amman - 3rd Circle
14 Hazza' Al Majali Street
P.O. Box 5175
Amman 11183
Jordan
Tel: +962 (6) 500 1300