Unemployment is a source of economic underperformance, social unrest, and individual despair. The pandemic accelerated workforce trends – automation, digitization, industry shifts – leaving hundreds of millions of people unemployed or facing reduced income, with midcareer and younger underrepresented populations particularly hard-hit.
We work with young adults who have struggled to find work due to education level, lack of experience, or personal and financial challenges. We also work with midcareer workers who have lost or are at risk of losing jobs, or who are returning to work after a hiatus. In both cases, our beneficiaries have profiles employers typically overlook.
Generation was founded approximately seven years ago. In late 2014, Generation was founded by McKinsey & Company as an independent nonprofit organization with a dual mission to empower young people to build thriving, sustainable careers and to provide employers the highly skilled, motivated talent they need. The first Generation programs launched in early 2015.
We chose to start implementing Generation in five countries (India, Kenya, Mexico, Spain, and the United States) in order to reflect diverse social, economic, and labor-market contexts. Through these five countries, we sought to demonstrate the robustness of Generation’s methodology in achieving consistently strong employment and income outcomes.
2017-2018: Building the machine
We deepened our presence in our first five countries, expanded our program portfolio, and built internal processes/systems to scale and measure our impact. We also launched programs in eight new countries.
2019-present: Becoming a system shaper
We recognize that only governments have the funding and institutions required to enable a scale approach. Our goal is to embed our programs and practices in public workforce systems and funding flows, supporting them to achieve higher employment and income outcomes.
We broadened our learner profile to serve mid-career profiles in addition to youth, and expanded to new countries.
In developing, testing, and refining the Generation approach, our ultimate goal is to create a replicable, and economically sustainable set of practices that can be applied to millions of people around the world.