GAME is ranked 141 in TOP 500 World by NGO Advisor


Organization Name
Formerly Known As
We Love Asphalt
English-Language Website URL
Other-Language Website URLs

Type of organization
nonprofit, association,
Year Founded
Lead Photo For Profile
HQ Location: City, Country
Copenhagen, Denmark
HQ Physical address
Enghavevej 82 D
2450 Copenhagen SV
HQ Mailing Address
Enghavevej 82 D
2450 Copenhagen SV
Name of Official Representative for Profile
Simon Prahm,, +961 71545976
Primary Contact and General Inquiries
GAME,, +45 70208323
Is Your Organisation Membership-based ?
Total Members

GAME is a Danish based street sport NGO founded in 2002. The organization is lead by a voluntary board and managed by a dedicated team working from HQ in Copenhagen and country and partner offices in EMEA.

GAME has turned to the idea of using sports as a vehicle for social change and through the years the organization has gained extensive experiences, which has allowed for the development of innovative methods to support the SDG agenda.

Since 2010 the organization has increasingly focused its strategic efforts on establishing innovative street sports facilities and foster youth leadership. The youth leaders in GAME are called Playmakers. An important part of GAME’s activities is thus to offer training to young people in order to empower them to take a role as peer-to-peer sports instructors and role models.

In 2017 GAME developed and implemented its first emergency relief initiative targeted victims of the Syrian crisis. The project provided life-saving cash-based programming and strengthens social cohesion among 1,750 children and youth and sparked a growing focus on addressing the needs of refugees.

Please Briefly Describe Your Economic Model.
GAME's funding comes from Foundations (37 %), Local Municipalities (24 %), Govenment (20 %), and Earned Income from membership fees, events, corporate sponsors, private donations, etc (19 %).

The Foundations are primarily providing funding for establishment of street sports facilities and pilot projects. The Municipalities enter 10 year facility operations contracts with GAME. The beneficiaries pay minimal membership and sign-up fees to participate in the activities.
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Sectors of Activity
Health, Inclusion, Children & Youth, Peacebuilding,

GAME strives for a world with equal opportunities for all children and youth. To achieve this vision, GAME’s mission is to create lasting social change through youth-led street sports and culture. The nonprofit’s programs seek to integrate vulnerable ethnic-minority youth (refugees, immigrants, etc.) into the community and offers the opportunity for them to grow as peer-educators and drivers of social change in a local setting.

The activities are targeted young people in less-advantaged neighborhoods in 10 countries in Europe, The Middle East, and Africa and span across ethnic, religious, and social divides. In 2018 GAME had more than 320,000 visits at its practices, tournaments, workshops, and open gyms in 59 neighborhoods in across EMEA. The engagement of a record high number of volunteer role models (632) and “Parents’ Days” in the local communities, has allowed for an impact increase without increasing the costs.

Furthermore GAME has scaled its impact over the last five years by providing micro grants worth 2 mill. USD to more than 500 youth-led street sports projects. In 2019 this method has been innovated and tested in Jordan where young social and business entrepreneurs have been selected for a six-months journey with the Street Sports Incubator. After receiving their seed grants, the viability of the initiatives is new being tested by the market.

An acute need for social change in urban areas due to an increase in urban youth populations and historically high numbers of people on the move has led GAME to refocus its strategy to better address these challenges. At the annual general meeting in 2019, a new strategy with the name “Growing Together” was approved for 2019-2022. The new strategy will allow the organization to scale the impact and improve social cohesion, health and gender equality for underserved urban younger generations (5-25 years old) challenged by marginalization, social economics, and gender & health inequality.

To deliver on the new strategy, GAME has together with local partners started implemented its methods in Lithuania, Greece, Malta, and Italy in 2019. In Ghana, Somaliland and Jordan a scaling has been ignited with a significant 100% scale-up. With an average annual growth of 25% over the last four years, a special strategic focus will be given to strengthening the organization’s administration, methods and policies to ensure quality for partners and end users.

A set of five Design Principles has also been developed to ensure that social design and youth-led innovation stays at the forefront. Having an “ear to the asphalt”, “play with the ideas”, and “take it to the streets” constitutes three of these.

In 2018 the nonprofit opened the doors to its latest two new indoor facilities for street sports – GAME Viborg and GAME Aalborg. Both have come into being through a social design-based approach with the youth playing a central role. After the first year of operations, the 4 mill. USD facilities have each attracted more than 3,500 active members of all ages and GAME Viborg has won several awards including ArchDaily’s “Building of the Year” as well as IAKS Gold – the closest you can get to an Olympic medal in architecture. The latter was awarded for sustainable re-use of abandoned, industrial buildings and the creation of lasting social change through youth-led sports and culture.

Country (or countries) where active
Denmark, Lebanon, Somaliland, Jordan, Ghana, Malta, Lithuania, Greece and Italy.
Date of Publication of Latest Annual Report or Activity Report
Latest Annual Report PDF
Current Strategic Plan
Alliances, Networks, and Affiliations

Beyond Sport

Danish-Arab Partnership Programme

Civil Society in Development

Sport and Development

National Platform for Street Sports

International Sports Alliance


Contact Information for Press Inquiries
Ida Brix,, +45 26286553
Contact Information for Fundraising Inquiries
Simon Prahm,, +45 27288160
Contact Information for Development and Partnership Inquiries
Emily Ronek,, +45 70208323
Contact Information for Inquiries from Private Sector
Morten Bo Andersen,, +45 70208323

Human Resources

Full name
Simon Prahm
Short Biography
Experienced professional with passion for social change and street sports. Working on scaling the impact internationally.
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Has Held Position Since
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Short Biography
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Bylaws & Legal

Legal Status
Ligningsloven §8A in Denmark, International Branch Organization in Lebanon.
Year of Registration
2003, 2007, 2016
Are Your Bylaws Publicly Available ?
Are Your Bylaws Provided On Request ?
Provide a Request URL or Email
Date of Bylaws' Last Modification
Reason(s) for Modification(s)

Gender quota and 10-year rule introduced.

Countries Where Legally Represented
Denmark, Lebanon, Somaliland, Jordan
Is Your Organization Accredited to ECOSOC (UN)?


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Contact Information for Auditors

Grant Thornton Denmark, +45 33110220