GAME is ranked 122 in TOP 200 World by NGO Advisor


Organization Name
We Love Asphalt
English-Language Website URL
Other-Language Website URLs

Type of organization
nonprofit, association,
Year Founded
Lead Photo For Profile
HQ Location: City, Country
Copenhagen, Denmark
HQ Physical address
Enghavevej 82 D
2450 Copenhagen SV
HQ Mailing Address
Enghavevej 82 D
2450 Copenhagen SV
Name of Official Representative for Profile
Simon Prahm,, +45 2728 8160
Primary Contact and General Inquiries
GAME,, +45 70208323
Is Your Organisation Membership-based ?
Total Members

GAME is a Danish based street sport NGO founded in 2002. The organization is lead by a voluntary board and managed by a dedicated team working from HQ in Copenhagen and country and partner offices in EMEA.

GAME has turned to the idea of using sports as a vehicle for social change and through the years the organization has gained extensive experiences, which has allowed for the development of innovative methods to support the SDG agenda.

Since 2010 the organization has increasingly focused its strategic efforts on establishing innovative street sports facilities and fostering youth leadership. The youth leaders in GAME are called Playmakers. An important part of GAME’s activities is thus to offer training to young people in order to empower them to take a role as peer-to-peer sports instructors and role models. This model of investing in capacity building of youth has proven itself as a sustainable way of creating impact.

With innovation at its core and constantly on the lookout for new ways of scaling the impact, GAME developed in 2017 its first emergency relief initiative targeted victims of the Syrian crisis. In 2019 the Street Sports Incubator was tested in Jordan where young social and business entrepreneurs were selected for a six-months journey. After receiving their seed grants, the viability of the initiatives is now being tested by the market.

Please Briefly Describe Your Economic Model.
GAME's funding comes from Foundations (50%), Local Municipalities (23%), Govenment (14%), and Earned Income from membership fees, events, corporate sponsors, private donations, etc (13%).

The Foundations are primarily providing funding for establishment of street sports facilities and pilot projects. The Municipalities enter 10 year facility operations contracts with GAME. The beneficiaries pay minimal membership and sign-up fees to participate in the activities.
Other Twitter Handies
Other Facebook Accounts



GAME strives for a world with equal opportunities for all children and youth. To achieve this vision, GAME’s mission is to create lasting social change through youth-led street sports and culture. The nonprofit’s programs seek to integrate vulnerable ethnic-minority youth (refugees, immigrants, etc.) into the community and offers the opportunity for them to grow as peer-educators and drivers of social change in a local setting.

The activities are targeted young people in less-advantaged neighborhoods in 10 countries in Europe, The Middle East, and Africa and span across ethnic, religious, and social divides. In 2019 GAME had more than 381,952 visits at its practices, tournaments, workshops, and open gyms in 75 neighborhoods across EMEA (+19% compared to 2018). The engagement of a record high number of volunteer role models (990) has allowed for an impact increase. The numbers for 2020 are not finalized yet, but a drop due to Covid-19 of at least 25% on KPIs are expected.

During 2020, GAME shifted to online training of volunteers and developed a risk matrix, which allowed local staff to navigate the impact of Covid-19 and ensure safe operations. To keep the children and youth active, some of the creative new initiatives included splitting up the GAME Zones and sending out GAME kits with balls and cones to allow for groups of maximum 10 participants to play together. Online practice sessions and videos using the hashtag GAMExHOME was also used to keep everyone physically active during lock-down.

Over the last five years, GAME has successfully scaled the impact by providing micro grants worth 2 mill. USD to more than 500 youth-led street sports projects. In 2021 this method will be exported to Lebanon, where the EU as a trusted donor has asked GAME to implement the Street Sports Incubator.

An acute need for social change in urban areas due to an increase in urban youth populations and historically high numbers of people on the move has led GAME to refocus its strategy to better address these challenges. At the annual general meeting in 2019, a new strategy with the name “Growing Together” was approved for 2019-2022. The new strategy will allow the organization to scale the impact and improve social cohesion, health and gender equality for underserved urban younger generations (5-25 years old) challenged by marginalization, social economics, and gender & health inequality. By the end of 2020, 78 activities under Growing Together have been completed including a new organizational structure strengthening the cross-cutting functions (e.g. MEL, Innovation).

A set of five Design Principles together with an online Innovation Toolbox have also been developed to ensure that social design and youth-led innovation stays at the forefront. Having an “ear to the asphalt”, “playing with the ideas”, and “taking it to the street” to test the ideas, constitute three of these.

In 2018 the nonprofit opened the doors to its latest two new indoor facilities for street sports – GAME Viborg and GAME Aalborg. Both have come into being through a social design-based approach with the youth playing a central role. After the first year of operations, the 4 mill. USD facilities have each attracted more than 3,500 active members of all ages and GAME Viborg has won several awards including ArchDaily’s “Building of the Year” as well as IAKS Gold – the closest you can get to an Olympic medal in architecture. The latter was awarded for sustainable re-use of abandoned, industrial buildings and the creation of lasting social change through youth-led sports and culture.

Country (or countries) where active
Denmark, Lebanon, Somaliland, Jordan, Ghana, Malta, Lithuania, Greece and Italy.
Date of Publication of Latest Annual Report or Activity Report
Latest Annual Report PDF
Alliances, Networks, and Affiliations

Beyond Sport

Danish-Arab Partnership Programme

Civil Society in Development

Sport and Development

National Platform for Street Sports

International Sports Alliance


Contact Information for Press Inquiries
Ida Brix,, +45 26286553
Contact Information for Fundraising Inquiries
Simon Prahm,, +45 27288160
Contact Information for Development and Partnership Inquiries
Emily Ronek,, +45 70208323
Contact Information for Inquiries from Private Sector
Matthew Gray,, +45 70208323

Human Resources

Full name
Simon Prahm
Short Biography
Experienced professional with passion for social change and street sports. Working on scaling the impact internationally.
Photo Portrait
Has Held Position Since
Preceded by
Number of Employees
Number of Unpaid Interns
Number of Paid Interns
Number of New Hires
Number of Newly Created Positions
Average Age of Paid Staff
Number of Volunteers
Local Staff/Field vs Total Staff (%)
Staff Turnover Rate
Employment Opportunities

Bylaws & Legal

Legal Status
Ligningsloven §8A in Denmark, International Branch Organization in Lebanon.
Year of Registration
Are Your Bylaws Publicly Available ?
Are Your Bylaws Provided On Request ?
Provide a Request URL or Email
Date of Bylaws' Last Modification
Reason(s) for Modification(s)

Gender quota and 10-year rule introduced.

Countries Where Legally Represented
Denmark, Lebanon, Jordan, Tunisia
Is Your Organization Accredited to ECOSOC (UN)?


Latest Yearly Income (All Countries and Entities)
USD 5,558,706
Latest Surplus/Deficit
USD 34,136
Previous Yearly Income
USD 4,620,000
Latest Net Assets
USD 478,207
Date of Publication for Next Financial Statement
Latest Financial Statements
Latest Audited Fiscal Year
Contact Information for Auditors

Grant Thornton Denmark, +45 33110220