Instituto da Criança (IC) is ranked 79 in TOP 500 World by NGO Advisor

General

Logo
Organization Name
INSTITUTO DA CRIANCA
Formerly Known As
-
Brand
Children´s Institute
Tagline
Inspiring solidarity
English-Language Website URL
Other-Language Website URLs

Portuguese: https://institutodacrianca.org.br/

Type of organization
nonprofit,
Year Founded
1998
Lead Photo For Profile
HQ Location: City, Country
Rio de Janeiro, RJ / Brazil
HQ Physical address
Rua Faro, 80, Annexe, 2nd Floor
Jardim Botanico
Rio de Janeiro/RJ
ZIP CODE: 22461-020
Brazil
HQ Mailing Address
Rua Faro, 80, Annexe, 2nd Floor
Jardim Botanico
Rio de Janeiro/RJ
ZIP CODE: 22461-020
Brazil
Name of Official Representative for Profile
Raquel Fernandes rfernandes@institutodacrianca.org.br
cel: +55(21) 995933483
Primary Contact and General Inquiries
Raquel Fernandes rfernandes@institutodacrianca.org.br
cel: +55(21) 995933483
Is Your Organisation Membership-based ?
Yes
Total Members
29
History

The story of Instituto da Criança (IC) begins in 1994, when the Werneck brothers first heard the story about Flordelis, a young woman who informally adopted 37 abandoned children in the city of Rio de Janeiro. Moved by her initiative, the Werneck brothers decided to help her through a small financial monthly support and, later on, renting a house for her and the kids. However, in the midst of this involvement, because the children were not legally hers, the Brazilian Justice system demanded the creation of a formal documentation, trying to figure out the origin of each child, as well as social and medical care to all of Flordelis’ children. Among other obligations, the judge gave her a six-month deadline to have all of the requirements achieved, otherwise, the children would be taken away from her.

The Werneck brothers began to search for a solution, trying to find ways in which they, and their network of people, could help Flordelis. By articulating friends – doctors, lawyers, social workers – and anyone else who could help, a case in favor of Flordelis was created. The judge, six months after imposing his conditions, returned to verify if the requirements had been achieved. Tension gave way to rejoicing and the feeling that nothing happens by chance when one of Flordelis’ three year old daughter fell asleep on the judge’s lap: “this shows how at peace this child is”, said the judge. With proof in hand (and on his lap), he acclaimed the sentence: “I am very impressed with what I found in this house… starting today, I officially stop being a prosecutor of Flordelis to become her supporter”.

The Werneck brothers were officially stung by the social sphere. From that point on there was no more turning back. They were so excited about the capacity of articulating social actions that transformed lives that they began a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family connections, and because of the lack of financial support was about to close its doors.  The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation. As the Werneck brothers had done with Flordelis, they took over the rent of the institution’s house, and built a complete lawn, pool and surrounding pavement.

After those two successful missions, the Werneck brothers decided to create, in 1998 along with 48 other friends, the Instituto da Criança / Children’s Institute (IC). The name of the Institute was given after those two initial cases involving many children.

Over time, the Institute continued its role of articulating different social actors, and realized that in order to impact children’s lives, they had to involve their families, and began the “Espaço Cidadão / Citizenship Space” Project, providing content about citizenship, rights and responsabilites for these families. As time went by, the Institute saw how many social entrepreneurs were rising, and realized that – as they had done before – there was no need to focus only on new projects, but to give light to those social projects and entrepreneurs’ ongoing initiatives. From children, to families to social entrepreneurs the Institute grew to become a reference in social initiatives in Rio de Janeiro. After 20 years diving into social projects and articulating a diverse range of entrepreneurs, the Institute published its 20 years’ commemorative book, telling its story. During the process of developing the book, the Institute´s mission became more clear than ever as it was realized that its true purpose was (and is) to articulate social initiatives and inspire the exercise of solidarity.

In 2018 IC has completed 24 years of existence, with over 100 projects and initiatives and thousands of people directly impacted, and this is just the beginning of what is to come!

Please Briefly Describe Your Economic Model.
IC's economic model is based on:  

REVENUE STREAM: IC works with a diverse and innovative strategy for fundraising, guaranteeing its financial sustainability with no need from any government support. Means of funding include:  

- Quota Membership Campaign from Companies: Monthly membership fee, where companies donate a monthly pre-agreed amount to IC and become co-responsible for its social results;  
- Micro-Donations Campaigns from Companies, Restaurants, Hotels and Individuals: small financial donations of private individuals and companies that can be done through restaurant or hotel bills, paychecks or people who choose to exchange birthday gifts for financial donations; Ex. In Rio de Janeiro, when you order a pizza from a partner restaurant, R$2 from the bill goes to IC;
- Constant Online Donations from Individuals;
- Law Based Tax Exemption Investment from Companies; 
- Direct Private Social Investments from Companies: for the implementation of social projects, volunteer programs and advising on corporate social responsibility. 

INVESTMENT AND COSTS : our financial resources are applied as follows: 

- Development of social projects;
- Sponsorship of social projects  from IC network; 
- Salaries; 
- Administrative costs. 
Other Twitter Handies
-
Other Facebook Accounts
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Activity

Sectors of Activity
Inclusion, Children & Youth, Education, Economic Empowerment, Community Building, Networking for Good, Capacity building,
Mission

INSTITUTO DA CRIANÇA (IC) | THE CHILDREN’S INSTITUTE: 

Instituto da Criança (IC) is a non-profit social organization with no political or religious affiliation based in Rio de Janeiro, Brazil. The Institution is both a force and an instrument of social impact and transformation, actively promoting the culture of solidarity in Brazil.

MISSION

IC’s mission is to articulate social actions by designing, sponsoring, implementing and managing projects in Brazil while nurturing and inspiring solidarity in society.

The institution functions as a bridge between individuals and legal entities that have the conditions and willingness to invest in the social sphere, but do not know how to make this investment reach those who really need it. By connecting these two groups, IC implement social projects and works as an active consultant, advising people and companies to channel financial, human, material and technical resources. The objective is to stimulate social development and inclusion, transforming and improving people´s lives.

MAIN LINES OF WORK

The Institute currently focuses on four main lines of work: social projects (developed and sponsored by IC), corporate advising in social responsibility, social management intelligence and campaigns.

SOCIAL PROJECTS

  • Developed Projects:

IC designs educational and community development projects. Throughout the process of planning, implementing, evaluating and managing social projects that seek to promote people we reinforce our commitment to build a better future.

https://en.institutodacrianca.org.br/atividades/projetos-desenvolvidos/

  • Sponsored Social Projects: 

IC selects social initiatives aimed at the care of children, adolescents and adults in situations of social vulnerability in the states of Rio de Janeiro and São Paulo.

https://en.institutodacrianca.org.br/atividades/acoes-patrocinadas/

 

CORPORATE SOCIAL RESPONSIBILITY: 

For the Institute, social responsibility is an awareness that individuals and entities have the duty to contribute and act in the best interests of their environments and society as a whole. With this concept as a core part of the institution, IC created an entire area called Corporate Social Responsibility (CSR). Main products include: development of social and environmental projects, community assessments, strategies for social investment, creation of an area of social responsibility, volunteer programs and engagement.  Currently, 57 companies have been advised with 53 thousand people directly impacted.

https://assessoria.institutodacrianca.org.br/

 

SOCIAL MANAGEMENT INTELLIGENCE: 

The Institute supports and promotes social entrepreneurs and institutions in Brazil. Currently IC has a network of over 600 mapped social institutions in Rio de Janeiro, São Paulo and Curitiba. In order to stimulate the growth of these institutions IC has developed a unique multidisciplinary integrated program to address the main challenges they face: efficient management and tangible social impacts. The program is called “GIS” – Gestão de Inteligência Social | Social Management Intelligence – with the main objective of improving the management and governance skills of social institutions by providing the necessary tools, support, assessments and guidelines they need in order to achieve their goals.

https://en.institutodacrianca.org.br/atividades/gis/

 

CAMPAIGNS:

IC focuses on two types of campaigns: seasonal campaigns and institutional campaigns.

  • Seasonal Campaigns: 

IC organizes every year seasonal campaigns such as – Children’s day, Christmas and Easter - aiming to raise material to donate for the network of its mapped social institutions. Yearly, the IC collects thousands of items yearly for donation.

  • Institutional Campaigns:

The Institutional Relations area of IC works on articulating partnerships with restaurants, hotels and companies that, as they become a partner, a small part of their financial income (through bills) goes to IC.

https://en.institutodacrianca.org.br/permanent-campaigns/

 

VISION:To be recognized as a reference in the promotion of solidarity networks.

VALUES: commitment, transparency and respect.

Country (or countries) where active
Brazil
Date of Publication of Latest Annual Report or Activity Report
06/05/2018
Latest Annual Report PDF
Alliances, Networks, and Affiliations

 Members (quota campaign):

  • XP Investimentos https://www.xpi.com.br/
  • Animale https://www.animale.com.br/
  • FirmaPar
  • RPS http://rpsgroup.com.br/
  • Brasilcap http://www.brasilcap.com.br/brasilcap/brasilcap.htm
  • Vista Capital https://vistacapital.com.br/
  • Grupo Trigo http://www.spoleto.com.br/
  • Ambra http://www.ambra.org.br/
  • Barreto Advogados http://www.barreto-advogados.com.br/
  • Blanver http://www.blanver.com.br/
  • Brasil Plural http://www.brasilplural.com.br/Site/pt-BR
  • BRQ http://www.brq.com/
  • Café Comunicação https://agenciacafe.com.br/
  • Cypress http://www.cypressassociates.com.br/
  • Delírio Tropical https://www.delirio.com.br/
  • Dudalina https://www.dudalina.com.br/
  • Essenius http://www.essenius.com.br/
  • Flash Courier http://www.flashcourier.com.br/
  • IPNET http://www.ipnetsolucoes.com.br/
  • Lafem Engenharia http://www.lafem.com.br/
  • Multi ETC https://www.facebook.com/pages/Multietc/
  • Companhia de Navegação Norsul / www.norsul.com/
  • Pinheiro Guimarães / http://www.pinheiroguimaraes.com.br/
  • Rádio Ibiza http://www.radioibiza.com.br/
  • RNVPar https://www.rnvpar.com/
  • Simtech http://www.simtech.com.br/
  • Superquip / http://www.superquip.com.br/
  • Syndarma http://www.syndarma.org.br/

Companies that participate on IC’s campaigns (micro donation):

  • Guimas www.restauranteguimas.com.br
  • Miam Miam https://www.miammiam.com.br/
  • Gurumê http://www.japagurume.com.br/
  • La Trattoria http://latrattoriario.com.br/
  • Aconchego Carioca https://www.facebook.com/aconchego.carioca/
  • Giuseppe http://giuseppe.com.br/
  • Blue Note Rio https://bluenoterio.com.br/
  • Bistrot Formidable https://www.formidablebistrot.com.br/
  • Azur http://www.azurpraia.com.br/
  • Irajá https://www.irajagastro.com.br/
  • Artagão https://www.cozinhaartagao.com.br/
  • Laguiole http://www.bestfork.com.br/laguiolelab/
  • Majórica http://majorica.com.br/
  • Mayorca http://churrascariamayorca.com.br/
  • Quadrifoglio http://quadrifogliorestaurante.com.br/village/
  • Malta http://maltabeefclub.com/
  • Esplanada Grill http://esplanadagrill.com.br/
  • Riso http://riso.art.br/
  • Sushimar Gávea http://www.sushimar.com.br/loja_gavea.htm
  • Japinha Delivery http://japinhadelivery.com.br/
  • Academia da Cachaça http://www.academiadacachaca.com.br/
  • Locanda della Mimosa http://www.locanda.com.br/
  • Prana http://www.pranavegetariano.com/
  • Armazém do Café http://www.armazemdocafe.com.br/
  • Xian Rio http://www.xianrio.com.br/
  • Nola https://www.restaurantenola.com.br/
  • Zuka https://www.zuka.com.br/
  • Bendito Armazém https://www.facebook.com/benditoarmazem
  • Janeiro Hotel http://www.janeirohotel.rio/restaurante.php
  • Brasil Plural http://www.brasilplural.com/site
  • Elogroup https://www.elogroup.com.br/
  • Enjoy https://www.enjoy.com.br/
  • Us http://som.us/
  • Galeria 664 https://www.facebook.com/Galeria-664-1467567430217697/
  • SindRio http://www.sindrio.com.br/
  • Circuito Elegante http://www.circuitoelegante.com.br/
  • Atelier Schiper http://atelierschiper.com.br/
  • Degusta Turismo http://degustarioeventos.com.br/turismo/
  • Dimona https://camisadimona.com.br/
  • Garson http://www.garsonfac.com.br/
  • Academia Puri http://academiapuri.com.br/
  • Soulier https://www.soulier.com.br/
  • Wollner https://www.wollner.com.br/
  • Sorvete Itália http://www.sorveteitalia.com/
  • BQ Escritórios https://www.bq.com.br/
  • Espaço 7 https://www.facebook.com/Espaco7CentroDeEstetica/
  • The Cookie is on the Table http://thecookieisonthetable.com.br/
  • Dra Simone Levy http://drasimonelevy.com.br/
  • Arte Express http://www.aexpress.com.br/#0
  • Dotz https://www.dotz.com.br/Selecione-Sua-Regiao.aspx
  • Mercatto https://www.mercatto.com.br/
  • Polen https://opolen.com.br/
  • Presente Consciente https://www.presenteconsciente.com/
  • QBC http://www.querobolodechocolate.com.br/
  • Risu https://risu.com.br/
  • Turbilhão de Ideias https://www.turbilhaodeideias.com.br/
  • TRX Comunicação https://www.trxcomunicacao.com/
  • Outer Shoes https://www.outershoes.com.br/
  • RevistariaS https://www.revistarias.com/
  • Isabel Scheinkman https://br.linkedin.com/in/isabel-scheinkman-b4b8482b
  • Gestão XP https://www.xpi.com.br/
  • Pousada Villa Rasa https://www.villarasa.com.br/pt-br

More than 600 social institutions registered in our network such as:

Pro Bono

Plus volunteers

Contact Information for Press Inquiries
Leandro Nascimento
Communication Coordinator
lnascimento@institutodacrianca.org.br
+55 21 998942792
Contact Information for Fundraising Inquiries
Raquel Fernandes
General Manager
rfernandes@institutodacrianca.org.br
+55 (21) 995933483
Contact Information for Development and Partnership Inquiries
Raquel Fernandes
General Manager
rfernandes@institutodacrianca.org.br
+55 (21) 995933483
Contact Information for Inquiries from Private Sector
Raquel Fernandes
General Manager
rfernandes@institutodacrianca.org.br
+55 (21) 995933483

Human Resources

Full name
Pedro Henrique Monteiro Werneck
Age
1963
Short Biography
Pedro Werneck is a social entrepreneur. For many years he was a businessman and co-director of various companies from sectors such as retail, finance, tourism and education in Rio de Janeiro. In 1994, after getting involved with the story of Flordelis, a woman who adopted 55 abandoned children, he started to support, along with his three brothers and friends, social related initiatives. As time went by, Pedro became the President of Instituto da Criança (The Children´s Institute) and leader of a movement of social networks: connecting those that need support and the ones that can provide it. Pedro was also the producer of a movie about Flordelis called “Only One Word Is Enough To Change” (Original title: “Basta Uma Palavra Para Mudar”). Currently, Pedro conducts the lecture “From inspiration to Action” to inspire solidarity, having participated in many important events such as TEDx among others.
Photo Portrait
Has Held Position Since
1998
Preceded by
N/A
Full name
Raquel Fernandes
Age
1982
Short Biography
10 years experience in leadership of back office teams and high management advising. Manager of a large social educational project (RJ / SP). Manager of financial, accounting and HR departments. Performance in the Petrobras system for 16 years in areas such as quality management, implementation of the SAP R / 3 system, support in the construction of platforms, pipelines and refineries (RJ / SP / ES). Participation in strategic planning committees, BSC, process mapping. Training and events. Graduated in Management in 2005, MBA in Business Management by FGV in 2008 and Post graduate in Management and Project Management at UFRJ in 2018.
Photo Portrait
Has Held Position Since
2018
Preceded by
-
Number of Employees
Nov 2018: 23
Number of Unpaid Interns
0
Number of Paid Interns
1
Number of New Hires
2018: 19
Number of Newly Created Positions
7
Average Age of Paid Staff
35
Number of Volunteers
13
Local Staff/Field vs Total Staff (%)
Local staff: 84% / Field staff: 16%
Staff Turnover Rate
71%

Bylaws & Legal

Legal Status
OSCIP - Organização da Sociedade Civil de Interesse Publico - Civil Society's Organization of Public Interest
Year of Registration
1998
Are Your Bylaws Publicly Available ?
Yes
Are Your Bylaws Provided On Request ?
Yes
Provide a Request URL or Email
https://institutodacrianca.org.br/o-instituto/quem-somos/
Date of Bylaws' Last Modification
2015
Reason(s) for Modification(s)

Change of Institution´s adress to Rua Faro, 80, Jardim Botânico, Rio de Janeiro.

Countries Where Legally Represented
Brazil
Is Your Organization Accredited to ECOSOC (UN)?
Yes
Year of Accreditation
2014

Financials

Latest Yearly Income (All Countries and Entities)
2018 (Jan-Oct): US$ 1.964.232,11 / R$ 6.760.690,51
Latest Surplus/Deficit
2017: DÉFICIT: US$ 1.787,58 / R$6.152.67
Previous Yearly Income
2017: US$ 1.284.190,13 / R$ 4.420.054,01
Latest Net Assets
2018 (Jan-Oct): US$164.224,03 - surplus / R$ 565.242,70
Date of Publication for Next Financial Statement
2019
Latest Financial Statements
Latest Audited Fiscal Year
2017
Contact Information for Auditors

Auditasse Auditores Independentes – Jorge Domingues (CRC-RJ 020.628-6); cel: 552125311021