Instituto da Criança (IC) is ranked 79 in TOP 500 World by NGO Advisor

General

Logo
Organization Name
INSTITUTO DA CRIANCA
Formerly Known As
-
Brand
Instituto da Criança
Tagline
Inspiring solidarity
English-Language Website URL
Other-Language Website URLs

Portuguese: https://institutodacrianca.org.br/

Type of organization
nonprofit,
Year Founded
1998
Lead Photo For Profile
HQ Location: City, Country
Rio de Janeiro, RJ / Brazil
HQ Physical address
Rua Faro, 80, Annexe, 2nd Floor
Jardim Botanico
Rio de Janeiro/RJ
ZIP CODE: 22461-020
Brazil
HQ Mailing Address
Rua Faro, 80, Annexe, 2nd Floor
Jardim Botanico
Rio de Janeiro/RJ
ZIP CODE: 22461-020
Brazil
Name of Official Representative for Profile
Raquel Fernandes rfernandes@institutodacrianca.org.br
cel: +55 (21) 995933483
Primary Contact and General Inquiries
Raquel Fernandes rfernandes@institutodacrianca.org.br
cel: +55 (21) 995933483
Is Your Organisation Membership-based ?
Yes
Total Members
28
History

The story of Instituto da Criança (IC) begins in 1994, when the Werneck brothers helped a family with many children. Following, the Werneck brothers were officially stung by the social sphere. From that point on there was no more turning back. They were so excited about the capacity of articulating social actions that transformed lives that they began a second movement: to support Fernanda Avila, a woman who had an institution that took care of 33 children with physical disabilities and no family connections, and because of the lack of financial support was about to close its doors.  The scenario was extremely disturbing with these children in small cribs, some with their hands tied to prevent self-mutilation.

After successful missions, the Werneck brothers decided to create, in 1998 along with 48 other friends, the Instituto da Criança (IC). The name of the IC was given after those two initial cases involving many children.

Over time, the IC continued its role of articulating different social actors, and realized that in order to impact children’s lives, they had to involve their families, and began the Espaço Cidadão Project, providing content about citizenship, rights and responsabilites for these families. As time went by, the IC saw how many social entrepreneurs were rising, and realized that – as they had done before – there was no need to focus only on new projects, but to give light to those social projects and entrepreneurs’ ongoing initiatives. From children, to families to social entrepreneurs the IC grew to become a reference in social initiatives in Rio de Janeiro. After 20 years diving into social projects and articulating a diverse range of entrepreneurs, the IC published its 20 years’ commemorative book, telling its story. During the process of developing the book, the IC´s mission became more clear than ever as it was realized that its true purpose was (and is) to articulate social initiatives and inspire solidarity to transform lives.

In 2019 IC has completed 25 years of existence, with over 100 projects and initiatives and thousands of people directly impacted, and this is just the beginning of what is to come!

Please Briefly Describe Your Economic Model.
IC's economic model is based on:  

REVENUE STREAM: IC works with a diverse and innovative strategy for fundraising, guaranteeing its financial sustainability with no need from any government support. Means of funding include:  

- Quota Membership Campaign from Companies: Monthly membership fee, where companies donate a monthly pre-agreed amount to IC and become co-responsible for its social results;
  
- Micro-Donations Campaigns from Companies, Restaurants, Hotels and Individuals: small financial donations of private individuals and companies that can be done through restaurant or hotel bills, paychecks or people who choose to exchange birthday gifts for financial donations; Ex. In Rio de Janeiro, when you order a pizza from a partner restaurant, R$2 from the bill goes to IC;

- Constant Online Donations from Individuals;

- Law Based Tax Exemption Investment from Companies; 

- Direct Private Social Investments from Companies: for the implementation of social projects, volunteer programs and advising on corporate social responsibility. 

INVESTMENT AND COSTS : our financial resources are applied as follows: 

- Development of social projects;
- Sponsorship of social projects  from IC network; 
- Salaries; 
- Administrative costs. 
Other Twitter Handies
-
Other Facebook Accounts
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Activity

Sectors of Activity
Inclusion, Children & Youth, Education, Economic Empowerment, Community Building, Networking for Good, Capacity building,
Mission

INSTITUTO DA CRIANÇA (IC): 

Instituto da Criança (IC) is a non-profit social organization with no political or religious affiliation based in Rio de Janeiro, Brazil. The Institution is a solution to promote human development. Through private social investment and project management, the organization inspires the practice of solidarity.

The organization operates in Rio de Janeiro, São Paulo, Curitiba/PR and Bahia.

 

PURPOSE

IC’s purpose is to inspire solidarity to transform lives.

MISSION

IC’s mission is to be a social solutions manager by designing, sponsoring, implementing and managing projects in Brazil while nurturing and inspiring solidarity in society.

The institution functions as a bridge between individuals and legal entities that have the conditions and willingness to invest in the social sphere, but do not know how to make this investment reach those who really need it. By connecting these two groups, IC implement social projects and works as an active consultant, advising people and companies to channel financial, human, material and technical resources. The objective is to stimulate social development and inclusion, transforming and improving people´s lives.

MAIN LINES OF WORK

The IC currently focuses on four main lines of work: social projects (developed and sponsored by IC), corporate advising in social responsibility, social management intelligence and campaigns.

SOCIAL PROJECTS: 

  • Developed Projects:

IC designs educational and community development projects. Throughout the process of planning, implementing, evaluating and managing social projects that seek to promote people we reinforce our commitment to build a better future.

https://en.institutodacrianca.org.br/atividades/projetos-desenvolvidos/

  • Sponsored Social Projects: 

IC selects social initiatives aimed at the care of children, adolescents and adults in situations of social vulnerability in the states of Rio de Janeiro and São Paulo.

https://en.institutodacrianca.org.br/atividades/acoes-patrocinadas/

 

CORPORATESOCIAL RESPONSIBILITY:

For the IC, social responsibility is an awareness that individuals and entities have the duty to contribute and act in the best interests of their environments and society as a whole. With this concept as a core part of the institution, IC created an entire area called Corporate Social Responsibility (CSR). Main products include: development of social and environmental projects, community assessments, strategies for social investment, creation of an area of social responsibility, volunteer programs and engagement.  Currently, 57 companies have been advised with 53 thousand people directly impacted.

https://assessoria.institutodacrianca.org.br/

 

SOCIAL MANAGEMENTINTELLIGENCE:

The IC supports and promotes social entrepreneurs and institutions in Brazil. Currently IC has a network of over 600 mapped social institutions in Rio de Janeiro, São Paulo and Curitiba. In order to stimulate the growth of these institutions IC has developed a unique multidisciplinary integrated program to address the main challenges they face: efficient management and tangible social impacts. The program is called “GIS” – Gestão de Inteligência Social | Social Management Intelligence – with the main objective of improving the management and governance skills of social institutions by providing the necessary tools, support, assessments and guidelines they need in order to achieve their goals.

https://en.institutodacrianca.org.br/atividades/gis/

 

CAMPAIGNS:

IC focuses on two types of campaigns: seasonal campaigns and institutional campaigns.

  • Seasonal Campaigns:

IC organizes every year seasonal campaigns such as – Children’s day, Christmas and Easter - aiming to raise material to donate for the network of its mapped social institutions. Yearly, the IC collects thousands of items yearly for donation.

  • Institutional Campaigns:

The Institutional Relations area of IC works on articulating partnerships with restaurants, hotels and companies that, as they become a partner, a small part of their financial income (through bills) goes to IC.

https://en.institutodacrianca.org.br/permanent-campaigns/

 

VISION: To be reference in reducing social inequality.

VALUES: Believe in the improbable , in the power of gratitude, in the union between people and act with transparency.

Country (or countries) where active
Brazil
Date of Publication of Latest Annual Report or Activity Report
05/14/2019
Latest Annual Report PDF
Alliances, Networks, and Affiliations

 Members (quota campaign):

Companies that participate on IC’s campaigns (micro donation):

  • Guimas www.restauranteguimas.com.br
  • Gurumê http://www.japagurume.com.br/
  • La Trattoria http://latrattoriario.com.br/
  • Aconchego Carioca https://www.facebook.com/aconchego.carioca/
  • Giuseppe http://giuseppe.com.br/
  • Bistrot Formidable https://www.formidablebistrot.com.br/
  • Azur http://www.azurpraia.com.br/
  • Irajá https://www.irajagastro.com.br/
  • Artagão https://www.cozinhaartagao.com.br/
  • Laguiole http://www.bestfork.com.br/laguiolelab/
  • Majórica http://majorica.com.br/
  • Mayorca http://churrascariamayorca.com.br/
  • Quadrifoglio http://quadrifogliorestaurante.com.br/village/
  • Malta http://maltabeefclub.com/
  • Esplanada Grill http://esplanadagrill.com.br/
  • Sushimar Gávea http://www.sushimar.com.br/loja_gavea.htm
  • Locanda della Mimosa http://www.locanda.com.br/
  • Xian Rio http://www.xianrio.com.br/
  • Nola https://www.restaurantenola.com.br/
  • Zuka https://www.zuka.com.br/
  • Janeiro Hotel http://www.janeirohotel.rio/restaurante.php
  • Brasil Plural http://www.brasilplural.com/site
  • Elogroup https://www.elogroup.com.br/
  • Enjoy https://www.enjoy.com.br/
  • Us http://som.us/
  • Galeria 664 https://www.facebook.com/Galeria-664-1467567430217697/
  • Genial Investimento https://lp.genialinvestimentos.com.br/
  • SindRio http://www.sindrio.com.br/
  • Circuito Elegante http://www.circuitoelegante.com.br/
  • Atelier Schiper http://atelierschiper.com.br/
  • Brasilian Top Team http://www.bttlagoa.com.br/
  • AABB-Rio http://www.aabb-rio.com.br/
  • Intituto Marcilio Marinho https://institutomarciliomarinho.com.br/
  • Welight https://welight.co/
  • Degusta Turismo http://degustarioeventos.com.br/turismo/
  • Dimona https://camisadimona.com.br/
  • Garson http://www.garsonfac.com.br/
  • Academia Puri http://academiapuri.com.br/
  • Soulier https://www.soulier.com.br/
  • Wollner https://www.wollner.com.br/
  • Sorvete Itália http://www.sorveteitalia.com/
  • BQ Escritórios https://www.bq.com.br/
  • The Cookie is on the Table http://thecookieisonthetable.com.br/
  • Dra Simone Levy http://drasimonelevy.com.br/
  • Arte Express http://www.aexpress.com.br/#0
  • Dotz https://www.dotz.com.br/Selecione-Sua-Regiao.aspx
  • Mercatto https://www.mercatto.com.br/
  • Polen https://opolen.com.br/
  • Presente Consciente https://www.presenteconsciente.com/
  • QBC http://www.querobolodechocolate.com.br/
  • Risu https://risu.com.br/
  • Turbilhão de Ideias https://www.turbilhaodeideias.com.br/
  • TRX Comunicação https://www.trxcomunicacao.com/
  • Outer Shoes https://www.outershoes.com.br/
  • RevistariaS https://www.revistarias.com/
  • Gestão XP https://www.xpi.com.br/
  • Pousada Villa Rasa https://www.villarasa.com.br/pt-br

More than 600 social institutions registered in our network such as:

Pro Bono

Plus volunteers

 

Contact Information for Press Inquiries
Leandro Nascimento
Communication Coordinator
lnascimento@institutodacrianca.org.br
+55 21 998942792
Contact Information for Fundraising Inquiries
Raquel Fernandes
Director
rfernandes@institutodacrianca.org.br
+55 (21) 995933483
Contact Information for Development and Partnership Inquiries
Raquel Fernandes
Director
rfernandes@institutodacrianca.org.br
+55 (21) 995933483
Contact Information for Inquiries from Private Sector
Raquel Fernandes
Director
rfernandes@institutodacrianca.org.br
+55 (21) 995933483

Human Resources

Full name
Pedro Henrique Monteiro Werneck
Age
1963
Short Biography
Pedro Werneck is a social entrepreneur. For many years he was a businessman and co-director of various companies from sectors such as retail, finance, tourism and education in Rio de Janeiro. In 1994, he started to support, along with his three brothers and friends, social related initiatives. As time went by, Pedro became the President of Instituto da Criança (IC) and leader of a movement of social networks: connecting those that need support and the ones that can provide it. Currently, Pedro conducts the lecture “Giving is a reverse act” to inspire solidarity, having participated in many important events such as TEDx among others.
Photo Portrait
Has Held Position Since
1998
Preceded by
N/A
Full name
Raquel Fernandes
Age
1982
Short Biography
10 years experience in leadership of back office teams and high management advising. Manager of a large social educational project (RJ / SP). Manager of financial, accounting and HR departments. Performance in the Petrobras system for 16 years in areas such as quality management, implementation of the SAP R / 3 system, support in the construction of platforms, pipelines and refineries (RJ / SP / ES). Participation in strategic planning committees, BSC, process mapping. Training and events. Graduated in Management in 2005, MBA in Business Management by FGV in 2008 and Post graduate in Management and Project Management at UFRJ in 2018.
Photo Portrait
Has Held Position Since
2019
Preceded by
-
Number of Employees
Oct 2019: 22
Number of Unpaid Interns
0
Number of Paid Interns
0
Number of New Hires
2019: 4
Number of Newly Created Positions
0
Average Age of Paid Staff
38
Number of Volunteers
11
Local Staff/Field vs Total Staff (%)
Local staff: 84% / Field staff: 16%
Staff Turnover Rate
71%

Bylaws & Legal

Legal Status
OSCIP - Organização da Sociedade Civil de Interesse Publico - Civil Society's Organization of Public Interest
Year of Registration
1998
Are Your Bylaws Publicly Available ?
Yes
Are Your Bylaws Provided On Request ?
Yes
Provide a Request URL or Email
https://institutodacrianca.org.br/o-instituto/quem-somos/
Date of Bylaws' Last Modification
2015
Reason(s) for Modification(s)

Change of Institution´s adress to Rua Faro, 80, Jardim Botânico, Rio de Janeiro.

Countries Where Legally Represented
Brazil
Is Your Organization Accredited to ECOSOC (UN)?
Yes
Year of Accreditation
2014

Financials

Latest Yearly Income (All Countries and Entities)
2019 (Jan-Sep): US$ 1.533.339,97 / R$ 6.139.646,58
Latest Surplus/Deficit
2018: DÉFICIT: US$ 120.417,96 / R$ 482.165,56
Previous Yearly Income
2018: US$ 2.000.157,20 / R$ 8.008.829,45
Latest Net Assets
2018: SURPLUS: US$ 212.473,45 / R$ 850.764,93
Date of Publication for Next Financial Statement
2020
Latest Financial Statements
Latest Audited Fiscal Year
2018
Contact Information for Auditors

BAKER TILLY BRASIL RJ AUDITORES INDEPENDENTES
CNPJ: 13.859.935/0001-70
TEL: +55 (21) 3549-5399